Pulling out of a project after pushing its price to the peak through deceit. In a “pump and dump,” someone or a group of people (usually Whales) put a large sum of money into an NFT project to boost its value. Then they pull out once it gets to the peak, resulting in an imminent crash in price.
Shilling
It’s a marketing strategy usually adopted by influencers to promote an NFT project to push others to invest in it. Example “The project gained popularity