Pulling out of a project after pushing its price to the peak through deceit. In a “pump and dump,” someone or a group of people (usually Whales) put a large sum of money into an NFT project to boost its value. Then they pull out once it gets to the peak, resulting in an imminent crash in price.
10k project
An NFT collection of approximately 10,000 avatars, which was arguably pioneered by the famous CryptoPunks collection. This term is also commonly used to refer to similar avatar projects instead of the actual number of NFTs in the collection.